ASX Score
The ASX Score (Agent Shopping Experience Score) is a 0–100 rating that measures how well a merchant's website supports AI shopping agents. It's computed automatically by scanning a domain's public surface — no account or integration required.
How It Works
Enter any merchant domain at /agentic-shopping-score and we'll scan the site for 10 signals across three pillars. The scan takes a few seconds and produces a score, a per-signal breakdown, and actionable recommendations for improvement.
Results are cached for 30 days. If the domain was scanned recently, you'll see the cached result immediately.
The Three Pillars
Clarity (40 points) — Can agents find your products?
| Signal | Max Points | What We Check |
|---|---|---|
| JSON-LD / Structured Data | 20 | Product schema markup that agents can parse directly without rendering the page |
| Product Feed / Sitemap | 10 | Structured sitemap with product URLs for catalog discovery |
| Clean HTML / Semantic Markup | 10 | Well-structured DOM with semantic elements for reliable content extraction |
Speed (25 points) — Can agents search and navigate quickly?
| Signal | Max Points | What We Check |
|---|---|---|
| Search API / MCP | 10 | Programmatic API or MCP endpoint for direct product queries |
| Internal Site Search | 10 | On-site search form that returns relevant results |
| Page Load Performance | 5 | Fast initial load time for headless agent browsing |
Reliability (35 points) — Can agents complete a purchase?
| Signal | Max Points | What We Check |
|---|---|---|
| Access & Authentication | 10 | Guest checkout available, no mandatory registration walls |
| Order Management | 10 | Agents can select variants, manage cart, enter shipping details |
| Checkout Flow | 10 | Discoverable discount fields, clearly labeled payment and shipping options |
| Bot Tolerance | 5 | No aggressive CAPTCHAs or bot-blocking on landing pages |
Sites with programmatic checkout (MCP, API, CLI) that cover product selection through payment receive full marks on Order Management and Checkout Flow automatically.
Score Labels
| Range | Label |
|---|---|
| 0–20 | Poor |
| 21–40 | Needs Work |
| 41–60 | Fair |
| 61–80 | Good |
| 81–100 | Excellent |
ASX Score vs AXS Rating
The ASX Score and the AXS Rating are complementary but separate:
- ASX Score — Automated scan of technical readiness. Measures what a site should support based on its implementation.
- AXS Rating — Crowdsourced from real agent and human interactions. Measures how a site actually performs in practice.
A site can have a high ASX Score (great technical setup) but a low AXS Rating (breaks in practice), or vice versa. Together they give the full picture.