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    Scoring Methodology

    The Agent Shopping Experience (ASX) Score measures how easily AI agents can discover products, search catalogs, and complete purchases on your site. Here is every criterion we evaluate.

    100Total Points
    3Pillars
    11Signals
    49Criteria

    How it works

    1. We fetch your site

    We load your homepage, sitemap.xml, and robots.txt using a real browser — exactly how an AI agent would see your store.

    2. We run automated detectors

    Pattern-matching checks analyze your HTML for structured data, search forms, checkout flows, accessibility, and more.

    3. We apply the rubric

    Each criterion below maps to a specific evidence check. Your score is the sum of all matched criteria, capped per signal.

    Reading the tables

    +5Points awarded when the criterion is met
    -2Penalty — points subtracted from your score
    (best of tier)Tiered criteria — only the highest matching tier counts
    Full marksIf detected, the signal gets its maximum score

    Clarity

    35 points maximum

    JSON-LD / Structured Data

    max 15 pts
    PointsWhat we look for
    +4JSON-LD structured data present on the site
    +4Product schema type used in JSON-LD
    +2Offer / pricing data in JSON-LD
    +1Organization or LocalBusiness schema present
    +1BreadcrumbList schema present
    +1WebSite schema present
    +2Open Graph commerce meta tags (og:product, og:price) present

    Product Feed / Sitemap

    max 10 pts
    PointsWhat we look for
    +3sitemap.xml is available
    +2Sitemap has valid XML structure
    +3Product page URLs present in sitemap
    +1Multi-sitemap index found
    +1Sitemap URL referenced in robots.txt

    Agent Metadata

    max 10 pts
    PointsWhat we look for
    +3llms.txt or llms-full.txt file available for AI agent instructions
    +3AI plugin manifest (.well-known/ai-plugin.json) published
    +2OpenAPI/Swagger API documentation available
    +2Agent-specific metadata (robots meta tags for AI, structured agent instructions)

    Discoverability

    30 points maximum

    Search API / MCP

    max 10 pts
    PointsWhat we look for
    +4MCP endpoint or .well-known/mcp.json available
    +3Public API for product data or ordering available
    +3Agentic commerce protocol detected (x402, ACP, A2A)

    Internal Site Search

    max 10 pts
    PointsWhat we look for
    +4Site search functionality available
    +3Predictable search URL pattern (e.g. /search?q={query})
    +3Search autocomplete or typeahead available

    Page Load Performance

    max 5 pts
    PointsWhat we look for
    +5Site known for fast page loads (under 2 seconds)(best of tier)
    +3Site has moderate page load times (2-4 seconds)(best of tier)
    +1Site known for slow page loads (over 4 seconds)(best of tier)

    Product Page Quality

    max 5 pts
    PointsWhat we look for
    +2Machine-readable pricing on product pages
    +1Product variants use standard selectors (size, color, options)
    +1Clear, single-action add-to-cart button
    +1Product identifier visible in URL for direct navigation

    Reliability

    35 points maximum

    Access & Authentication

    max 10 pts
    PointsWhat we look for
    +5Guest checkout available (no account required)
    +2Checkout flow accessible without login walls
    +2Add-to-cart or buy-now actions available without account
    +1Account creation is optional during checkout

    Order Management

    max 10 pts
    PointsWhat we look for
    +10MCP or agentic protocol enables programmatic orderingFull marks
    +3Product variant selection available (size, color, options)
    +2Add-to-cart or buy-now action available
    +2Predictable cart URL structure (/cart or /basket)
    +1Quantity selection available on product or cart page
    +2Shipping/delivery address form available at checkout

    Checkout Flow

    max 10 pts
    PointsWhat we look for
    +10MCP or agentic protocol enables programmatic checkoutFull marks
    +2Promo code, coupon, or discount field available
    +3Payment methods clearly documented (Visa, PayPal, Apple Pay, etc.)
    +3Shipping options available with estimated timeframes
    +2Loyalty, rewards, or membership program available

    Bot Tolerance

    max 5 pts
    PointsWhat we look for
    +3robots.txt allows general crawling(best of tier)
    +2robots.txt present with selective rules (not fully open, not fully blocked)(best of tier)
    0AI/bot-specific blocks in robots.txt(best of tier)
    0robots.txt disallows all crawling(best of tier)
    +2No aggressive CAPTCHA or bot challenge on main pages
    Scan your store now

    Rubric v2.0.0 — 49 criteria across 11 signals